National Car Rental recently released its second annual State of Business Travel Survey, which continues to examine the behaviors, emotions and perceptions of frequent business travelers.
This year, new data reveals more business travelers are engaging in “bleisure” travel – the trend of adding leisure activities to business trips. Bleisure travel is proving to be advantageous for frequent business travelers, especially millennials who are benefiting the most by incorporating leisure activities into and around business travel. However, the survey shows business travelers of all ages are feeling the benefits of bleisure travel compared to non-bleisure travelers, including having higher satisfaction with their quality of life (93 percent vs. 75 percent) and their work/life balance (87 percent vs. 64 percent).
The National Car Rental 2019 State of Business Travel Survey was conducted November 9-15, 2018, among 1,000 U.S. frequent business travelers using Lucid’s Federated Sample market research panel of U.S. consumers. At the time of the survey, participants had to have been 25 to 65 years of age, be currently employed or self-employed on a full-time (35+ hours a week) basis, and traveled in the past 12 months for business purposes with a minimum of eight total nights.
Millennials Engage in Bleisure Travel to Save on Vacation Costs
- Millennial bleisure travelers (49 percent) say saving on vacation costs is a major reason to extend business travel into a leisure trip, compared to 34 percent of non-millennials.
- Fifty percent of millennials always or often book a vacation around a business trip, and 76 percent are significantly more inclined than older generations to travel for business if they can extend their stay.